Innies and outies
I know that the internal and external communication roles are often combined. So, I have a tip for you or your external communication partner.
Peter Shankman runs an operation called “Help a reporter out!” He helps reporters and writers find sources for their stories. Sign up, and three times a day, five days a week, you’ll get an e-mail with the latest list of reporter needs.
Almost always, reporters won’t need you as a source. Shankman clearly knows this and does his best to make the e-mails amusing in their own right. But once in awhile you may have a chance to get a great placement for your company, or for a friend or acquaintance. (I probably forward the list on to someone I know at least once a week. You never know…)
Read all about it and sign up at helpareporter.com.