Friday, April 18, 2008

Measurement is not a panacea...

...but do it anyway.

Check out this interesting post from Cassandra (over on the increasingly-interesting titled "Truisms about metrics and measurement." You may not agree with all of her statements, but there's some good thinking about the value and hassle of measurement.

My only warning is this: whining about the problems of measurement is not a great way to build credibility within your organization. Better to take the lead and champion measurement. Take control of the process and turn a potential weakness into a perceived strength. Not that Cassandra is whining, and her commentary is just between us communicators, where dishing is encouraged. But let's keep it that way.