Thursday, August 11, 2005

The Devil's in the details

I'm jumping back to read receipts this time, to provide some new information... and a warning.

I was waiting eagerly to get some read receipt data from two messages we were planning. One from our North America leader and one from our global leader. These would provide contrast to our other e-mail messages, which have been sent from our generic corporate mailbox.

Unfortunately, I failed to anticipate a simple change in plans. Someone else did me the favor of sending out the global leader message and neglected to request read receipts. Since those kinds of chances don't come along every day, it's disappointing.

It also shows the value of not trying to do these kinds of studies on your own -- form a team of interested parties and include everyone who might have a role to play in the process.

Anyway, the North America leader message receipts were very interesting. Next time...

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